AI Insights · Timothy · October 2025
Top Fashion Games on Android in Russia: Q3 2025
Explore the performance trends of the top 5 fashion games on Android in Russia during Q3 2025, based on Sensor Tower data.
In the third quarter of 2025, the fashion games segment on the Android platform in Russia showcased intriguing trends, with data insights provided by Sensor Tower.
Eye Color Mix from CrazyLabs LTD started the quarter with a strong weekly download rate of over 100K, which gradually decreased to around 21K by the end of September. The app maintained a high level of weekly active users, beginning at approximately 367K and experiencing a decline to 183K by the quarter's close.
Fashion Queen: Dress Up Game, published by CASUAL AZUR GAMES, saw a notable increase in weekly downloads, peaking at 61K mid-July. However, downloads tapered off towards the end of the quarter, finishing at around 20K. Active user numbers showed an initial rise, reaching over 234K, before dropping to approximately 114K.
The app Vlinder Gacha Dressup for Kids by 31 Dress up Games experienced a consistent increase in weekly downloads early in the quarter, peaking at 47K, before declining to about 15K by the end. Similarly, active users peaked at 73K in late July and decreased to about 12K by September.
Mia World - Makeover Life, also by 31 Dress up Games, showed a steady increase in weekly downloads, with numbers climbing to 45K in late September. Active users followed a similar upward trend, reaching 198K towards the end of the quarter.
Lastly, Gacha Life from Lunime maintained a relatively stable download rate around 27K, with a slight dip to 20K by the end of September. The app's active user base began at 609K, rose significantly to over 827K, and then settled back to around 628K.
These insights provide a detailed view of the performance of top fashion games in Russia, highlighting trends in downloads and user engagement. For more detailed data and insights, visit Sensor Tower.